Your campaign sent 85,000 mail pieces last quarter. You got 340 calls – a 0.4% response rate. Your mail house blamed old lists, a slow
More and more clients are asking their marketing agencies for something new. They want their leads worked. That means outbound calls, live transfers, and appointment
Every night, leads go unworked. No one answers calls. Requests sit in a queue for 12 or more hours. No one follows up until morning.
You’re paying $8-15 per internet lead. Contact rates sit at 18%. Your closers are idle half the day. They burn through bad numbers and voicemails.
You spent $42,000 on leads last month. Contact rate: 11%. You switched vendors. New contact rate: 13%. Now you think outbound is broken. It is
Most financial services lead programs are built around the wrong metric. Cost per click and cost per lead are easy to track. Cost per funded
By 2026, the old way of getting leads no longer works. Paying for clicks is expensive and rarely brings in real business. Claiming you are
Have you ever started a campaign on a whim, only to see it fail? Assumption-based decisions cost businesses millions a year. A/B testing (also known
Conversion Rate Optimization (CRO) is the practice of optimizing a website or digital experience to get more of your website visitors to take a specific,
Most sales floors’ buying leads are having conversations with 12% to 15% of what they purchase. The rest go unworked, uncontacted, or cold within hours
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