STEP 1: Create Social Profile
Start thinking of each social media profile you create as landing page for your personal brand.
Whether you are just trying to get more exposure online, connect with your fans or customers, or improve your online reputation, social networking profiles are the way to go.
Your main social profile bio is usually just a sentence or two about yourself or your business. Think of it as a perfect place to put your elevator pitch and include keywords.
STEP 2 : Start a Personal Website
Biography – Your Instagram bio is all about making that impactful first impression. Most people quickly scan your bio and photos before deciding whether or not they should follow you.
Articles on your interest – articles are important for number of readers of reasons. To offer information and build a relationship with your newsletter subscribers. To give your clients a deeper understanding on a topic and more.
Post length: 800-2000 words – Shorter posts usually receive more likes, comments and shares on Facebook. People like when a message make its point quickly and concisely. It’s satisfying.
Use photos/videos – Using relevant images on social media allow you to gain attention, build loyalty, commerce vital information, and increase engagement.
STEP 3: Optimize Website Content
Use terms you want to be associated with.
Write naturally, don’t try to stuff in words or phrases.
Use Titles and headers more frequently at the start.
STEP 4: Cultivate Site Links
Social Outreach – Post your content to your social sites
Answer Questions – Look for related discussion on Qoura, Reddit, etc.
Support a Cause – Write about a group you admire, then share the post with them.
Directories – Submit your site to professional website in your industry.
Guest Posts – Find Similar sites, ask to contribute an article.