Are you ready to take on the “Green Rush” of CBD marketing? The CBD wave has been rising nonstop. Lately, so many aspiring entrepreneurs want to ride it to the bank!
Before you dive in, though, we all know you need an effective strategy first. With the best tricks and tools, your brand can blaze a trail in the CBD industry!
More nations are legalizing such products due to the promising benefits of cannabidiol. As more and more people rave about CBD oil, the burgeoning CBD market could be worth $20 million by 2024.
However, there are still legal hurdles in marketing hemp-derived products despite 2018’s Farm Bill.
In response, CBD businesses had resorted to alternative tactics such as sponsored posts and Google advertising.
CBD Marketing Strategy
To start your CBD brand, you must know how to comply with CBD laws first. While the federal government allowed the use of hemp-derived CBD, specific state laws complicate the issue.
A state like California could allow CBD products while another like Kansas could completely ban them.
Worse, some social media platforms have a carpet ban on selling CBD ads, and Google adverts for the CBD hemp extract are swiftly taken down.
As you can see, this makes advertising CBD oil quite tricky. Posting an online ad haphazardly could spill it outside your target audience. You may land in legal trouble, and your content marketing strategy may come to an abrupt end.
Of course, business owners never fret mere setbacks and always find another way to sell CBD.
In response, they’ve crafted a new strategy for hemp products. This involves innovative digital marketing tactics like content marketing and affiliate marketing CBD.
Since everyone’s on the internet nowadays, your brand must have a website equipped to handle online transactions. Also, your brand must have an array of content that would entice them closer to your brand.
What’s more, you may request permission from other companies to feature your content on their websites.
Website & Sales Funnel
You’ll need the best marketing tools for your business, including an e-commerce platform and exciting landing pages. It will perform several functions like tracking your online revenue and recording customer purchases.
Related Article: How to Create a Landing Page That Converts
Unless you can build your own from scratch, you’ll need to outsource this to another company. Here are some of the most popular e-commerce platforms for your CBD marketing strategy:
Woocommerce
Pros: If you need a free and easy-to-use e-commerce platform, then this option may woo you. Woocommerce is integrated into the free content management system (CMS) WordPress, one of the most commonly used ones nowadays.
Cons: Although you might need to shell out more cash if you need the better features.
Shopify
Pros: Not to be confused with the music player, Shopify enables your small business to enter the online market quickly. It cuts out the technical busywork, and it lets you choose from a wide array of storefront themes.
Cons: Unfortunately, it’s not compatible with some of the most popular merchant services, such as Squareup.
Magento
Pros: Do you want your brand’s website to outshine the rest? With Magento, you can add features to your website that adds versatility to your strategy of marketing. It knows you have the ambition to expand your brand, so it’s designed to scale along with your ascent.
Cons: The very best don’t come cheap as you might need to spend more on dedicated server hosting. Once you’ve found your e-commerce platform, you should build your website correctly.
Ideally, your web pages should link to each other according to this structure:
- Homepage
- Categories or sections
- Subcategories (for more prominent websites)
- Individual posts and pages
Your customer’s navigation experience should start with your landing page. They will then look for further information, so they should have an easy time looking for it.
For instance, place answers to frequently asked questions in your FAQ section, so consumers can easily find them. A proper site structure not only simplifies the user experience; it also helps Google understand your website.
Whether for CBD marketing strategy or other industries, you need Google search traffic. If you’ve correctly structured your website, Google will easily include it in search results.
This increases the likelihood that people will visit your landing page and buy your products.
More importantly, your strategy must follow the stages of the sales funnel:
- Awareness/Attention – The customer gains awareness of your brand, but they display no inclination for it.
- Interest – The customer acknowledges the merits of your products but has not decided on purchasing them.
- Decision – The customer ponders on buying your product, but they haven’t finalized their choice.
- Action – The customer finally pays for your product or service.
Your CBD marketing strategy must be inbound, meaning it guides the entire sales funnel towards your brand. It would help if you informed people about your brand to include them in your customer base.
They must learn about the benefits of your products and services through blogs and other content.
Next, you must provide reasons why your customers should buy what your company offers. If your inbound strategy for marketing succeeds, your brand is on its way to success!
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Content Strategy of CBD Products
Your brand’s expansion relies on growing its influence throughout the internet. A part of your strategy must include posting content on affiliate websites.
This shows consumers that your brand is worth recommending, so they’re likely to trust and purchase its products. Moreover, this helps your funnel’s interest stage as your content highlights your brand’s merits.
For example, take a look at this CBD article from Inquirer. Since the Inquirer is a reputable news source, the article’s CBD oil brand will gain higher credibility.
People reading the article will learn more about CBD oil products, so they would likely search for them online.
Even better, they might click the links in the article that proceed to the sponsor’s landing page. Once your consumers stumble upon your homepage, it may now guide them to the decision stage.
Your landing page must now convince your potential customers to finally acquiring your products.
Writing compelling guest posts can quickly guide your consumers through the entirety of the sales funnel. Use sponsored posts generously, and those potential customers will become loyal customers!
Brand Awareness & Optimization
Many people learn about certain brands by watching videos and reading reviews. They know more about how certain items or services can improve their daily lives. More often than not, those reviews and videos will recommend a product at the end.
Likewise, it would help if you adopted this tactic in your strategy. For instance, this CBD Salve article serves as informative and promotional material. It teaches how CBD oil topicals can help with skin conditions, and then it concludes by promoting a brand’s CBD oil salve.
By convincing readers about the benefits of CBD oil topicals, it plants the idea of purchasing them. Those types of content lead consumers toward the awareness stage of your sales funnel. Moreover, these increase the chances that potential customers check your guest posts and blogs.
As we’ve discussed, these will tackle the interest and decision stage for your customers. Thus, your CBD marketing strategy must employ various tactics that would complement each other.
Read More: How to Succeed with an Evergreen Content Marketing Strategy
Email Marketing
Your content should have a call-to-action for customers to give their email addresses in exchange for newsletters.
Once you have those details, your strategy of marketing may now conduct email marketing.
As the name suggests, you send emails to your subscribers, and those should draw your customers closer to your brand. If you’re dealing with first-time customers, you could sweeten the deal by providing promo codes.
These will give discounts or unique content that should improve their initial impressions of your brand. This way, they would likely get a repeat purchase.
On the other hand, they might exit your site and leave their online carts behind. In this case, your strategy should include customer win-back tactics.
For instance, you may send a reminder to people who left their online cart. This email or SMS should emphasize the value they’re missing out on, so they’re likely to return and finalize their purchase.
Of course, you’ll take forever to go through your email list by yourself! That’s why you should use email marketing platforms such as Klaviyo. These will automatically send your emails depending on your preferred settings.
This is one of those marketing tools you should add to your brand’s arsenal!
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Analytics & KPI
Your CBD marketing strategy must have ways of tracking progress. You should know how it’s performing, so you can implement adjustments if needed.
In other words, you should include analytics and KPIs in your marketing tools. There are online analytics websites that can track your marketing progress.
However, it would help if you created comprehensive key performance indicators (KPI) for analytics to help you. These are the necessary achievements that indicate success in certain aspects of your strategy.
For example, readers satisfy email KPIs such as email conversions whenever they follow calls-to-action to subscribe for newsletters. You may input KPIs into Google Analytics, a vital marketing tool that can track them in real-time.
Once you’ve gathered the Analytics data, you may check them for possible improvements to your marketing efforts.
Just make certain aspects like product prices match your KPIs to provide you with accurate information. In addition, Google Analytics provides a heatmap of your website.
This shows where users often click on your web pages, giving you a better understanding of the user experience. The right CBD marketing tools can help your strategy adapt to any market conditions!
Social Media
Of course, your brand should be where everyone is nowadays: social media! Before you post anything, though, you should check their guidelines for CBD oil restrictions.
You may post about hemp-derived products on Facebook and Instagram so that they can link to your landing page. Attach hashtags to those posts, so people can quickly identify and share your content.
They do not allow any CBD oil ads, though, so never post any on these websites.
You could also perform influencer marketing as part of your strategy of marketing. You may ask well-known personalities on YouTube to promote products such as those from your brand.
They can’t directly promote your brand, but the videos may link to your landing page.
As for Pinterest, you aren’t allowed to post anything related to CBD oil.
Understand their user guidelines well, and social media could serve as CBD marketing tools!
Related Article: Can You Advertise CBD on Facebook?
Best CBD Oil Marketing Agency
It would help if you had an excellent strategy to launch a successful CBD oil brand. Though, it doesn’t mean you have to do it yourself.
Instead, why not outsource your digital marketing to the experts at LeadAdvisors? LeadAdvisors can handle your CBD marketing while you deal with the other aspects of your business. They know all about the essential marketing tools, such as Google Analytics.
From building domain authority to branding on Google, LeadAdvisors will help raise your CBD marketing from the ground up. With LeadAdvisors, you’ll be at the forefront of the CBD oil Green Rush!
