Speed-to-Lead: Why Calling a Lead Within 5 Minutes Changes Everything
You spent $42,000 on leads last month. Contact rate: 11%. You switched vendors. New contact rate: 13%. Now you think outbound is broken. It is not. In fact, the leads are fine. Your speed is the problem MIT researchers tracked over 15,000 leads. They found that the odds of reaching someone drop by 10x after […]