Live Transfer Leads vs Regular Leads: Which Converts Better?
You’re paying $8-15 per internet lead. Contact rates sit at 18%. Your closers are idle half the day. They burn through bad numbers and voicemails. Then someone pitches you live transfer leads at 10x the cost – and you’re supposed to think that’s the better deal? It might be. Not because of the cost per […]
Speed-to-Lead: Why Calling a Lead Within 5 Minutes Changes Everything
You spent $42,000 on leads last month. Contact rate: 11%. You switched vendors. New contact rate: 13%. Now you think outbound is broken. It is not. In fact, the leads are fine. Your speed is the problem MIT researchers tracked over 15,000 leads. They found that the odds of reaching someone drop by 10x after […]