The holiday season is upon us once again. But this time around, you can’t rely on standard promotional methods, or even selling in person. Studies show 85% of consumers will be Christmas shopping online this year. If you want to get in on the action, you need to make sure your holiday content marketing strategy is the best that it can be.
But, you’re going to be competing with all the other brands running Christmas campaigns. Seeing as only 10 sites can show up on Google’s first page, you need to make sure that your Christmas marketing is top-notch. Lucky for you, we’re here to help. Keep reading to learn the 10 Christmas marketing ideas that will help boost your sales this holiday season.
1. Show Off With a Digital Catalogue
The days of the traditional Christmas shopping catalog may be long past, but that doesn’t mean catalogs are out of the question. There’s something about perusing a carefully curated list of products with a fun design and images that gets people in the holiday spirit (and more importantly, the spending spirit). So, a catalog is still a great Christmas marketing idea. You just need to adapt it to a digital platform.
Thankfully, there are plenty of amazing tools available for you to work with:
Canva
Canva is the most popular, simplest-to-use design platform out there. Once you’ve created an account, there are plenty of templates and resources for the perfect Christmas theme and sales.
Photoshop
Photoshop is the go-to tool of graphic designers for a reason. If you have a team on hand, let them do their thing in Photoshop.
Powerpoint/Google Slides
If you feel uncomfortable with any other tools, you can always rely on a Powerpoint or Google Slides presentation.
Whatever you choose, you’ll be able to create a catalog that’s sure to enhance your Christmas marketing campaign. Keep reading for more Christmas marketing ideas.
2. Partner With A Local Charity and Publish PR
The holidays are a great time to get involved with charitable events. There are usually many opportunities to volunteer or donate to causes that are important to you. Getting involved with charitable events is a great way to show your support for important causes and also increase your visibility.
The holiday season is also great for getting your brand’s name out there and boost sales. With people shopping for gifts and looking for festive activities, there’s no better time to take advantage of the increased media attention.
But how do you make sure your press release stands out from the crowd? Here are a few tips on publishing a press release during the holiday season.
Choose a festive angle.
The first step is to create a festive angle for your press release. What makes your brand unique during this time of year? Whether it’s a special holiday discount or a charity drive, make sure your angle is newsworthy and will capture the attention of media outlets and potential customers alike.
Time your release correctly.
Timing is everything when it comes to press releases. You’ll want to ensure your release goes out well before the holidays so that media outlets can include it in their holiday coverage. However, you don’t want to be so early that your release gets lost in the shuffle. Aim for about two weeks before the holiday you’re targeting.
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3. “Christmasize” Your Service (or Products)!
When we say Christmasizing, you probably start thinking of redlining any packaging, or adding some mistletoe and snowflakes and calling it a day. But there’s so much more you can do to bring the Christmas spirit to your business. Decorate your site blog or social media pages with a Christmas tree. Turn your site logo into an ornament. Outfit your socials with red and green coloring and festive imagery.
Don’t be afraid to go all out! You can even transform your products into holiday variants or seasonal sales that would make Santa seem ungenerous. All you need to do is be enthusiastic – spread holiday cheer as much as you can. Just make sure to give it everything you’ve got. Authentic, plentiful Christmas decorations will help your Christmas campaign much more than poorly thought-out additions to your site.
4. Get Emotional with Your Christmas Ads
