6 Ways to Generate Leads for Your Business

6 Ways to Generate Leads for Your Business
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Have you ever thought about generating organic inquiries directly from your website?

The majority of the partners we work with want leads consistently and as organically as possible. This guide will give you the tips that have driven the most success for our company in the past. Keep reading to learn how to successfully generate web form leads.

What is a Lead?

What is Lead?
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A lead is any party that expresses interest in your company by sharing contact information. An email, phone number, or even a social media profile can work as a lead. With the internet dominating the world of marketing, any online method of communicating suffices as a lead.

The biggest thing to remember when approaching leads is the sheer volume of communication the modern person faces. With so many avenues to communicate made instantly accessible, people are inundated with messages more than ever. So, you have to make sure you’ve adapted properly to the channel you’re engaging with.

For social media, that means being as entertaining as possible. Consumers don’t go on social media for the purpose of viewing ads. To put this in perspective, here’s the average user reaction to an ad on social media:

Most importantly, people are incredibly adverse to hard sells. They are much more enamored with stories and native advertising methods. Keeping this in mind, you’ll want to use some of these organic methods to generate a lead for your business.

E-Books

eBooks - Lead generation
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E-books are the best way to generate the lead for your business. They don’t come across as a marketing tool, allow you to elaborate your strengths in great detail, and are easy to publish thanks to Amazon. The one downside is the amount of copy required compared to a traditional ad. But, the returns you get for them are immense because they don’t seem like a marketing tool and can reach a large audience in little time.

If you’re considering using an e-book to generate leads, make sure you don’t outright promote your service or promotions—people don’t want to be sold to. They want to be informed, so write from a neutral, logical perspective.

You also need to do some digging on which sites are optimal to show your content on. You don’t want your ebook to get buried amongst a sea of competitors.

Twitter

Twitter - Lead generation
Photo Credit: www.cnn.com

Twitter is one of the most popular social media platforms. That makes it incredibly useful for generating leads. Here are a few tips to make the most of Twitter lead generation.

Offer a solution

The best way to engage with social media users is to offer a solution to a problem. The beauty of Twitter is it will instantly spread that solution to a a huge number of people. However, you need to make sure your solution hooks people quickly. Twitter users aren’t fond of long-form content.

Educate your customers

Modern consumers don’t purchase something without doing their research. Take this extra step away by providing necessary information about your company upfront.

Consequently, you’ll want to be transparent about processes, methods, and information pertaining to your products and services. People can pick up on false advertising and misinformation. If you want to convince them to trust your company and buy your products, you want to cultivate a sense of authenticity.

Collect contact information

Having a person’s contact information allows you to follow up with them directly, as well as personalize your approach for the best engagement. Personal information like phone numbers and email addresses are the most useful.

If you create a dialogue with someone on Twitter, do your best to collect their contact information and personalize future communication with them.

Develop a deep understanding of how the Twitter sales process works

If you jump on Twitter trying to apply a traditional method, you’ll get nowhere fast. Social media is a completely different atmosphere, with its own social norms, cliques, and even dialects. There’s no better way to familiarize yourself with these concepts than to dive in yourself—with some guidance, of course.

First things first, you have to understand the concept of spam. The more aggressively you sell, the more people will register you as spam. As a result, you’ll most likely get ignored and lose out on tons of potential leads.

Consumers don’t want to be pestered by pushy salespeople. So, you need a method to be alluring without explicitly selling yourself. The trick for that is authenticity.

But how do you show that you’re authentic? To do that, you need to establish a sense of transparency. Subtle humor also works wonders. Don’t go crazy, though. Users will be quick to write you off as “cringe” if you try too hard. You have to connect with your audience and engage them genuinely. Ultimately, that’s harder than it seems. But with a little practice, you’ll be able to draw in users without much effort.

The Trick to Twitter Landing Pages

Using Twitter for your leads is only effective if you can guide them to your sales funnel. An effective landing page is the perfect way to do this. Here are some tips for creating a landing page that will be sure to fuel conversions: