Always fresh and relevant, that’s what evergreen content is all about. It’s a usual tactic for content marketing strategies, and it’s easy to see why. If you do it right, your content can help your website rank for months or even years. Of course, creating evergreen content requires takes a lot of research, time, and…
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Do you want to know how to write a blog? Have you been looking at sourdough recipes lately? How about ways to stay in shape while at home? Chances are, you learned these from your favorite blogs. These online articles allow regular people to share their expertise with readers directly. On the other hand, businesses…
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eCommerce marketing is booming as more businesses move their sales and marketing campaigns online. This transition is necessary, but it is not as clear-cut as many might think. For instance, setting up an eCommerce website and expecting the revenues to pour is not realistic, especially without the right type of influencer marketing! What you need…
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Are you planning on outsourcing to the Philippines? Metro Manila is home to the Philippines’ call center industry, providing mutual benefit for the country and these businesses. Catering to global businesses, including small enterprises, the nation offers a blend of cost savings and high-quality customer support services. Learn why it’s the contact center capital of…
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What is content marketing? Remember those folks passing brochures at your favorite mall? They hand you a pamphlet about a newly opened store or the latest smartphone model. If you’re like most people, you probably just politely accepted it then shoved it immediately into your pocket. Worse, you often forget about it, so you never…
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Instagram For Business? Instagram is the best social media platform to discover new brands and trends. Its algorithm prioritizes blog posts in specific ways, and two of these factors are especially relevant to social media marketers. The first factor is Interest. Your ad interests are based on a combination of factors, including who you follow,…
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Are you ready to take on the “Green Rush” of CBD marketing? The CBD wave has been rising nonstop. Lately, so many aspiring entrepreneurs want to ride it to the bank! Before you dive in, though, we all know you need an effective strategy first. With the best tricks and tools, your brand can blaze…
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Making entrepreneur mistakes is part of being a business person. I could spend several hours talking about each one, but I made my top 12 mistakes as a businessman during my first year in business. Entrepreneurs are often in a hurry to grow their business, making mistakes that can cost them time and money. We…
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As a business owner or marketer, one of your top priorities is to generate leads and increase conversions. However, this can be a challenging task, especially when you’re relying solely on your own website to attract visitors. Fortunately, there is a powerful strategy that can help you reach a wider audience and generate more leads:…
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Why is WordPress optimization critical? If you run your own website, chances are you’re using some variation of a WordPress (WP) architecture and template to manage it. In fact, statistics show that WP powers 35% of the internet which includes blogging and eCommerce sites. As over 400 million people visit WP sites each month, it…
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Companies that embrace diversity and inclusion hiring practices enjoy several key benefits. The numbers speak for themselves. Research revealed that a truly diverse work environment results in innovative thinking, better job candidates, and increased profitability. Nevertheless, these benefits are just the tip of the iceberg. Companies with a diverse workforce are twice as likely to…
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Remote collaboration has become more prevalent, so learning the art of working remotely is crucial. In fact, the US has been steadily growing its remote workforce as companies transition into a fully remote workplace. In response, other countries around the world are promptly following suit. As an employer, how should your business respond to this…
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