Congratulations on choosing your new agency! Now, let’s make sure you grant your agency access to your Facebook page so they can fully implement your social media marketing strategy and drive impactful results.
We aim to guide you through assigning Facebook duties, social media lead generation, and providing the necessary page administrator tips. This guide contains all you need to take your next ad campaign to the max.
What Is Facebook Business Manager?
Facebook Business Manager, now part of the Meta Business Suite, is a comprehensive tool that enables businesses to manage their Facebook and Instagram presence, advertising campaigns, and audience engagement in one centralized platform.
Meta Business Suite allows you to streamline your social media marketing by organizing your Facebook page, ad accounts, and Instagram profile all within a single dashboard.
Moreover, this tool also offers advanced features for assigning roles and permissions, giving team members and partners the exact level of access they need to support your digital marketing strategy. By leveraging Meta Business Suite, businesses can coordinate their marketing activities more efficiently and drive their goals forward effectively.
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How Facebook Business Manager Helps Your Business
Imagine a growing online clothing brand aiming to increase its social media presence, reach a broader audience, and improve ad performance. Using Meta Business Suite, the brand can:
Centralized Management
Easily manage both Facebook and Instagram profiles from one platform, streamlining the content production process by scheduling posts across both channels at once. This centralized approach not only saves time but also ensures a cohesive social media branding strategy. This allows the brand to maintain a consistent voice and visual identity across all posts and interactions.
Targeted Advertising
Run targeted ad campaigns that leverage audience insights from both Facebook and Instagram. Meta Business Suite’s built-in analytics helps the brand refine ad targeting by analyzing audience demographics, targeting user intent, and increasing engagement.
Role Assignment for Security and Efficiency
Assign specific roles to team members, such as ad managers, content creators, and customer service representatives. This keeps account access secure and organized, as each person only has the permissions they need, preventing accidental changes to ads or page settings.
Real-Time Insights for Strategy Optimization
Access detailed analytics and performance metrics in real-time. For example, if a specific product post gains unexpected traction, the brand can boost that post into an ad campaign instantly or adjust its strategy to feature similar content.
Streamlined Customer Service
Use Meta Business Suite’s inbox to view and respond to messages and comments across Facebook and Instagram in one place. Additionally, this ensures that all customer inquiries are addressed promptly, enhancing customer experience and brand loyalty.
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Types of Facebook Page Roles and Their Functions
After thinking about the pros and cons of social media marketing, here are basically six types of Facebook roles. And you ought to get familiar with their meaning and functions before assigning each role to different individuals or agencies. The six-page roles are listed below.
Admin
When you create a Facebook page, you automatically become the admin, the highest role with full access to manage the page. As an admin, you can grant agency access to your Facebook page by assigning roles and adjusting permissions to fit their responsibilities.
While each role on a Facebook page has unique functions, only the admin can oversee all roles and make necessary changes. This comprehensive access is essential for managing your page effectively and ensuring your agency has the right tools to support your social media strategy.
Functions of Facebook Admin
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Assign page roles
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Manage Page settings
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Supervise the page and attach apps.
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Create new posts and delete old ones.
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Communicate with the page users as the Page.
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Deny rule-breakers access and ban the unrepentant ones.
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Initiate ad campaigns and promotions.
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Monitor insights and page quality tab.
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Gets notified when an agent publishes as the page.
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Broadcast and manage jobs.
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Editor
After the admin, the editor is the second in command. The editor is the employee who creates, proofreading, and approves page content. Apart from the admin, the editor can also supervise day-to-day activities.
Functions of a Facebook Page Editor
The editor does everything a page administrator does except — assign roles and page settings.
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Moderator
The moderator regulates the page activity, especially commenting and posting. Employees who are good with customer relationship is perfect for this role. Though the moderator role is not meant to create content, they must know what’s ethical or not.
Functions of a Facebook Page Moderator
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Contact page users as the Page
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Moderate comments and posts
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Regulate who has access to the page
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Initiate ads and boosted content
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Check insights and page quality tabs
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Gets notified when someone publishes as the page
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Advertiser
This is the main slot for the ad agency you hire. Altogether, an advertiser sets up ad campaigns and promotions for your page.
Functions of a Page Advertiser
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Supervises ads, promotions, and campaigns
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Parameters of Facebook posts
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Target Audience guides
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Create custom types of content
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View insights and Page Quality tab
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Gets notified when anyone publishes as the Page
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Analyst
An employee who works with content strategy and planning might be given the analyst role. The analyst can do everything an advertiser can do except promotions and ad campaigns.
Jobs Manager
The primary responsibility of a Jobs Manager is to publish and supervise job postings on your Facebook page. While their main role is managing job listings, additional tasks may include screening proposals and interviewing selected candidates.
A Jobs Manager also has the capabilities of an Analyst, such as publishing and overseeing job posts. By granting agency access to your Facebook page, you can assign the Jobs Manager role to ensure your hiring processes are efficiently managed alongside your other social media activities.
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Setting Up Your Business Manager Account
Setting up your Business Manager account is a straightforward process that begins with creating a new account using your business details. Start by visiting the Facebook Business Manager website and clicking the ‘Create Account’ button. Enter essential information, including your business name, email address, and phone number.
To verify your business, you may need to submit documentation, such as a utility bill or business license. Once your account is created and verified, you can add your Facebook page, ad accounts, and Instagram profile, organizing all your business assets in one place. With this setup, you’ll be ready to grant agency access to your Facebook page, allowing your team or agency to manage your social media efforts efficiently.
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Adding Your Facebook Page to Business Manager
Adding your Facebook page to Business Manager is a crucial step in your social media plan. To do this, navigate to the Pages section of your Business Manager account and click on the “Add Page” button. Enter the URL of your Facebook page and click “Add Page” to include it in your Business Manager account. If you don’t have administrative access to the page, you can request access by selecting the appropriate option and following the prompts. Once your page is added, you can manage it directly from within Business Manager, making it easier to oversee your social media activities and collaborate with your team.
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How to Provide Access to Facebook Page Roles
We assume everyone reading this guide has a business manager account with Facebook. If you don’t have one, click here to open a business manager account.
The steps below would guide you when providing access to page roles.
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Visit business.facebook.com and log in to your business manager page.
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Click Settings at the top right corner of your screen to access Facebook Business settings
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Scroll through the menu icons, and your settings menu would pop up. Then, click add accounts to assign a role to an employee or partner.
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Choose the account you want to access and click “assign partner” in the top right corner of the page. Select a new panel where you can include the person’s information would pop up. Enter the person’s information and select the person’s role.
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When you’ve selected the employee’s role, you’ll be given a link you can share with them.
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There’s another way you could assign an employee’s role. Click on the words in blue “Connect your business account using your partner’s business ID instead.”.
Then, you’ll see a popup requesting your agency’s ID. Ask your agency for the right ID, and they’ll provide it. Type in your agency’s ID number and tap connect. Your agency would be notified that they’ve been given access to your account.
Granting marketing agency access to your Facebook Ad Account enables the agency to effectively manage marketing campaigns, leverage data insights, and optimize ad performance.
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How to Provide Access to the Facebook Business Page through a Facebook Business Manager Account
Aside from assigning roles, you’ll need to provide access to your page to your agency before they can manage your page or boost the page content. Follow these steps to do so.
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Login into your business manager page
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Click settings
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Scroll through the icons on the left to gain access to the full settings menu
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Tap pages
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Tap assign partner, in the top right corner
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A new panel would pop up. Insert the agency’s information. Then, follow step 5A or 5B, as directed to provide access to your Facebook page roles. And you and your agency would be notified that they’ve been permitted to manage your page.
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Adding an Agency as a Partner
To grant your agency access to your Facebook page through Business Manager, start by navigating to the ‘Partners’ section and clicking on the ‘Add Partner’ button. Enter the agency’s Business ID (which you can obtain directly from them) and click ‘Add Partner’ to include them in your account. From there, you can assign specific roles and permissions, such as access to your Facebook page and ad accounts, enabling the agency to manage your social media marketing efforts effectively. This streamlined setup allows for seamless collaboration, helping to drive better results for your business.
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Final Thoughts
We’ve provided you with some helpful tips on how to provide access, set Facebook page duties, and give your Facebook page administrator the best advice. Now that you’re armed with these secrets, go forth and conquer!
If this article has been informative or useful for you in any way, be sure to follow us on our homepage so we can keep providing quality blog posts like this one. And don’t forget – if there’s anything else about Facebook marketing assistance we can do for you, just let us know by contacting us today!
FAQs
Can you have more than one admin on a Facebook page?
Yes, you can. In fact, you can add as many admins as you need. But be certain about this because, as shown in our guide — How to give access to your Facebook page to an agency — admin is the highest page role.
Where are Page roles on the Facebook app?
Tap Settings at the top of the page. Search for page roles in the left column and click. You’ll see Edit next to the name of the employee whose role you want to reassign. Then, choose a new role from the dropdown menu.
