Brand Protection Strategies: How Smart Companies Protect Revenue, Reputation, and Customers
In the past, brand protection was handled quietly by the legal or compliance departments. Right now, it is the first line of defense for revenue, customers, and long-term trust. In 2021, global counterfeit trade was estimated at 467 billion dollars, and it remains a major risk to consumer safety and intellectual property worldwide, according to the OECD–EUIPO […]