A successful email marketing campaign can be a huge difference maker for your online business, potentially even more so than a blog post. Play your cards right, and you can amass a huge database of leads and simultaneously enhance your client or customer retention. The problem is, there are so many ways for emails to…
You’ve put in the hard work of creating quality content, and now it’s time to make sure as many people as possible see it. One way to do that is by repurposing your content into different formats so that it can be consumed in different ways. Not only does this give you a greater chance…
The holiday season is upon us once again. But this time around, you can’t rely on standard promotional methods, or even selling in person. Studies show 85% of consumers will be Christmas shopping online this year. If you want to get in on the action, you need to make sure your holiday content marketing strategy…
Brand reviews have become increasingly important for businesses. However, it can be hard to get ones that are reliable and objective. You never know if the person writing the review is actually a customer or just someone with an axe to grind. A single positive or negative review can make or break a business. Not…
PR media coverage is often seen as a luxury that only the biggest brands can afford, but this simply isn’t true. Mid-size brands can get great PR media coverage if they have the right strategy in place. Press releases offer a variety of benefits for businesses of all sizes. A press release can be a…
Are you struggling to create effective content for your SaaS marketing campaigns? Do you find writing compelling and persuasive copy challenging to convert your target audience into paying customers? If so, then you’ve come to the right place. Content marketing is one of the most efficient ways to generate leads and revenue for your SaaS…
As businesses increasingly turn to guest-contributed content to amplify their online presence and reach new audiences, they are faced with the challenge of measuring the effectiveness of their content marketing efforts. Without a clear understanding of how their content is performing, it can be difficult to justify the investment of time and resources into these…
When it comes to content, there are two main types: evergreen and newsworthy. Both have their own unique benefits. It’s important to understand the differences between them if you want your website to be successful. In this article, we’ll discuss what makes each type of content unique, as well as some examples of each. We’ll…
Sponsored content is a type of online marketing that involves creating and publishing material that promotes a brand, product, or service. Its benefits include: Developing trust with potential customers Increasing website traffic Improving search engine ranking Boosting sales If you’re an eCommerce brand looking to improve your online presence, sponsored content is a great way…
As a Direct-to-Consumer (DTC) brand, it is important to stay visible to stay competitive. We face difficulties in continually changing communication mediums, and an unyielding reputation is what you can depend on to address these challenges. One way to stretch your DTC marketing dollars further is to leverage earned media coverage. Public relations can be…
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