Authors
Neil Sampang
SEO Content Specialist
Neil is a seasoned brand strategist with over five years of experience helping businesses clarify their messaging, align their identity, and build stronger connections with their audience. Specializing in brand audits, positioning, and content-led storytelling, Neil creates actionable frameworks that elevate brand consistency across every touchpoint. With a background in content strategy, customer research, and digital marketing, Neil blends creativity with data to craft brand narratives that resonate, convert, and endure.
Articles
AI search has totally changed the game. These days, it’s not enough for your brand to pop up in results—you want it cited as a trusted source. And this isn’t just hype. Since AI-powered search engines took off, search impressions have jumped by almost half. That’s because these new tools
First off, if it is a brand that people are to remember, you must fix the basic marketing fundamentals. A successful marketing strategy is far from being just a tagline or a snappy joke. Actually, it is about figuring out what makes people care, make real relationships, and communicate with
In September 2025, Google made a low-key decision to get rid of the &num=100 search parameter – and the SEO community felt the change instantly. This little but mighty option was for many years the tool with which SEO specialists and marketers could get the top 100 search results from