Authors
Neil Sampang
SEO Content Specialist
Neil is a seasoned brand strategist with over five years of experience helping businesses clarify their messaging, align their identity, and build stronger connections with their audience. Specializing in brand audits, positioning, and content-led storytelling, Neil creates actionable frameworks that elevate brand consistency across every touchpoint. With a background in content strategy, customer research, and digital marketing, Neil blends creativity with data to craft brand narratives that resonate, convert, and endure.
Articles
Rankings were once a dependable way to estimate the volume of traffic; however, the link between the two has broken down. It is quite possible that your #1 ranking is overshadowed by AI Overviews, featured snippets, People Also Ask boxes, paid ads, and Reddit threads. The scope of visibility on
The digital world is not the same anymore. If your office is not on the first page of the results after a search for “divorce lawyer near me” at 2 AM, then it is as if it does not exist. In the era of Google’s AI Overviews taking the lead
In the past, brand protection was something that was handled quietly by the legal or compliance departments. Right now, it is the first line of defense for revenue, customers, and trust in the long term. In 2021, counterfeit global trade was estimated to be worth 467 billion dollars, and it