Authors
Neil Sampang
SEO Content Specialist
Neil is a seasoned brand strategist with over five years of experience helping businesses clarify their messaging, align their identity, and build stronger connections with their audience. Specializing in brand audits, positioning, and content-led storytelling, Neil creates actionable frameworks that elevate brand consistency across every touchpoint. With a background in content strategy, customer research, and digital marketing, Neil blends creativity with data to craft brand narratives that resonate, convert, and endure.
Articles
How many times have you heard someone use the word marketing and then immediately advertising? This is not a problem – it is, in fact, the most common confusion in business. The truth is, marketing and advertising are not the same thing. Marketing is the bigger picture, which you use
Naturally, we all turn to Google first, but it’s not the only answer. The promise of not tracking you or giving you extra features, some of which Google offers occasionally. Some are about privacy, some define themselves with missions that benefit the Environment, and some get the best region-specific output.
When growth slows in your current market, the smartest move is market development – expanding existing products into new markets, a core concept in the Ansoff Matrix. Unlike costly product innovation, market development offers a more efficient path to growth by reaching new customer segments, demographics, or regions while reducing