Authors
Neil Sampang
SEO Content Specialist
Neil is a seasoned brand strategist with over five years of experience helping businesses clarify their messaging, align their identity, and build stronger connections with their audience. Specializing in brand audits, positioning, and content-led storytelling, Neil creates actionable frameworks that elevate brand consistency across every touchpoint. With a background in content strategy, customer research, and digital marketing, Neil blends creativity with data to craft brand narratives that resonate, convert, and endure.
Articles
Usually, we are so distracted by the tools, reports, and content calendars that we forget that every good plan has a much simpler bottom layer: seed keywords. These are the short words that communicate to search engines (and AI systems) what the site is actually about. In case the seeds
When people compare Obsidian vs Notion, it is essentially a question about what kind of second brain they would prefer. Do you want a secretive area consisting of plain text and markdown files that you are the only one to have control over, or a beautifully designed interface in the
Email is still a very powerful tool. A recent study shows that the return on investment for each dollar spent on email marketing is between $36 and $42 for most organizations. Nonprofits, in particular, generate an average of $2.63 in email-sourced revenue per subscriber per year. To put it differently,