Authors
Neil Sampang
SEO Content Specialist
Neil is a seasoned brand strategist with over five years of experience helping businesses clarify their messaging, align their identity, and build stronger connections with their audience. Specializing in brand audits, positioning, and content-led storytelling, Neil creates actionable frameworks that elevate brand consistency across every touchpoint. With a background in content strategy, customer research, and digital marketing, Neil blends creativity with data to craft brand narratives that resonate, convert, and endure.
Articles
Let’s talk about retail media – the fastest-growing force in advertising right now. In a nutshell, it’s all about brand advertising within a retailer’s ecosystem – on websites, apps, and even in-store digital screens – right when shoppers are ready to buy. And yes, it’s booming. Global retail media ad
SEO for Higher Education is the new battleground for student enrollment, and the fight starts on Google Search. Who has time for college fairs and slick glossy brochures? Now, potential students are asking search engines about everything from “best nursing schools near me” to “affordable MBA programs.” And if those
What is Substack, and why is it such a game-changer? You don’t need a massive audience or fancy tools to start making money from your writing. With just your voice and a laptop, Substack helps you launch a blog and email newsletter – and even get paid. It’s a blogging