Guide to Native Advertising Strategy for Business Websites
Getting your website noticed in the competitive online business world can be challenging. That’s where native advertising strategy comes in. Native advertising seamlessly blends promotional
Category: Paid Advertising
Press Release Tips: Why Many Mid-Size Brands are Losing Hopes on PR Media Coverage
PR media coverage is often seen as a luxury that only the biggest brands can afford, but this simply isn’t true. Mid-size brands can get
Sponsored Content vs. Press Releases vs. Guest Posts
Sponsored Posts, Press Releases, and Guest Posts are three different types of content that feature your company or products on other sites. That makes them
How to Use a Retargeting Campaign to Attract Customers
What is Retargeting? Retargeting converts potential clients into active customers. Only around 2% of shoppers buy something on their first visit, so most businesses miss
The Ultimate Guide to Video Advertising
In the advancement of digital marketing, video advertising is at the peak of its prominence—moving images are a more effective medium for customers to retain
Pay Per Click 101
Pay per click (PPC) is a way of using search engines (majorly Google) to procure clicks for your website. Here’s how to get started. Although
How CTA Can Help You Generate More Leads
What is a Call to Action (CTA)? What is a website without visitors? It is just as good as a well-staffed office without clients and
Smart Budgeting: How to Spend Your Social Media Advertising Budget
Social media can be quite tricky in terms of advertising. Learning the basics of website building and development will help you build your business by
Top Ways to Run A Successful Google Ads Campaign on A Small Budget
There is no question that running Google Ads will help you drive traffic to your website. Many businesses avoid beginning a Google campaign because they
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