Ian is an experienced SEO Specialist with over five years of helping brands grow their organic presence through strategic, search-first content. He specializes in creating pillar content that anchors content strategies, drives consistent traffic, and builds long-term topical authority. With a strong background in keyword research, on-page optimization, and content architecture, Ian crafts high-performing content designed to meet both user intent and search engine standards.
Let’s face it, search engine optimization can feel overwhelming when people start throwing around terms like “long-tail keywords,” “keyword research tools,” or “navigational intent.” However, choosing the right types of keywords in SEO is a game-changer for your overall SEO strategy. Whether you’re brand new to SEO or a seasoned pro using SEO tools, understanding these […]
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