Co-founder

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The Art of Working Remotely

Remote collaboration has become more prevalent, so learning the art of working remotely is crucial. In fact, the US has been steadily growing its remote workforce as companies transition into a fully remote workplace. In response, other countries around the world are promptly following suit. As an employer, how should your business respond to this…

Call center

How to Manage a 200-Seat Call Center

The landscape of how to manage a call center has been making drastic changes in recent months. With limited access to physical offices, remote work has become the default option for many businesses worldwide. But while working remotely is the obvious solution, transitioning to off-premise call centers presents its own set of challenges. This guide…

Pay per Click diagram on iPad

Pay Per Click 101

Pay per click (PPC) is a way of using search engines (majorly Google) to procure clicks for your website. Here’s how to get started.  Although some other means such as cost per click are also used for the same mission, Click generation for your website is way more manageable when you use pay per click…

Lead Generation jenga stairway

What are Lead Generation Forms?

Before we jump into Lead Generation forms, let’s have a wide look over “Lead Generation” and why do we require “Lead Generation forms.” Lead generation is basically converting strangers and prospects into someone who has shown interest in the company’s product or service. Examples of lead generators are blog posts, live events, coupons, job applications,…

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How to Create a Landing Page That Converts

How to create landing pages is a crucial part of your marketing strategy. Without these, your site’s marketing campaign could be in vain. Ignoring it can even jeopardize your site’s Google analytics. Their presence is profound to help conversion rate optimization, supporting business goals, generating insights, and creating a call to action. Accomplishing the above…

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Can You Advertise CBD on Facebook?

A growing number of prominent businesses have realized their potential in a CBD Marketing Strategy and alternatives to Advertise CBD on Facebook. As CBD gains fame amongst consumers, a growing number of prominent businesses have realized their potential in CBD-based products. Cannabidiol (CBD) – an element found in the cannabis plant-proves to be a successful…