How Bad Listings Management Hurts Your Rankings, Reputation, and Revenue
When I look up a local business online, I expect the business info, such as the location and phone number, to be accurate at first. Most people have the same expectation. Actually, 63% of customers stop trusting a business when they find that its online information is not correct. As searches are increasingly done via […]
Brand Equity 101: How to Create a Brand People Trust, Prefer & Pay More For
Think of the last time you paid a higher price for a product only because of its brand name. That’s brand equity in action. Brand equity in today’s competitive market enables certain businesses not only to survive but also to thrive. It’s an invisible pull that makes customers choose your brand even when cheaper options […]