SEO for Higher Education: A Guide Every University Needs

Visual metaphor for SEO success in higher education, featuring graduates in blue gowns holding diplomas—symbolizing increased enrollment and visibility through effective digital strategies.

SEO in higher education has become the leading student recruitment arena. Student recruitment strategies based solely on college fairs and the distribution of beautiful brochures are already out. Nowadays, the whole student journey begins with a search. Whether you are a small liberal arts college or a large university, if you aren’t showing up for […]

What Is Substack? How to Build and Monetize a Newsletter

Image of three smartphone screens displaying different sections of the Substack mobile app: Inbox with newsletter updates, Discover with featured writers like Glenn Loury and Lenny Rachitsky, and Library showing active subscriptions. The background features a colorful, geometric blue design with pink and orange accents.

What is Substack, and why is it such a game-changer? You don’t need a massive audience or fancy tools to start making money from your writing. With just your voice and a laptop, Substack helps you launch a blog and email newsletter – and even get paid. It’s a blogging platform built for independent writers. In […]

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