What is Lead Management?

Three people sit and stand around a desk, looking at a laptop together—perhaps discussing Lead Management. The background is divided into blocks of orange, pink, and green, with a burst of white lines radiating from the laptop.

Lead generation without lead management is like catching squirrels without a plan. You might be busy chasing leads all day but end up with nothing to show for it. Lead management is simply the process of capturing, tracking, and following up with potential customers from the moment they show interest until they’re ready to buy. […]

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