Authors
Neil Sampang
SEO Content Specialist
Neil is a seasoned brand strategist with over five years of experience helping businesses clarify their messaging, align their identity, and build stronger connections with their audience. Specializing in brand audits, positioning, and content-led storytelling, Neil creates actionable frameworks that elevate brand consistency across every touchpoint. With a background in content strategy, customer research, and digital marketing, Neil blends creativity with data to craft brand narratives that resonate, convert, and endure.
Articles
Patients do not find doctors the way they used to. A referral still helps, but most people now start with Google search, Google Maps, reviews, and AI answers that summarize options fast. Pew Research found that 72% of adult internet users have searched online for health information. That behavior creates
Instagram’s transition to Reels and recommendation-heavy feeds has sharply reduced organic visibility for brands, pushing many marketers to look for Instagram alternatives that offer fewer restrictions and clearer reach patterns than today’s algorithm-driven feeds. Organic reach is projected to fall to about 3.5%, forcing marketers to rely more on paid
Usually, we are so distracted by the tools, reports, and content calendars that we forget that every good plan has a much simpler bottom layer: seed keywords. These are the short words that communicate to search engines (and AI systems) what the site is actually about. In case the seeds