Sponsored content is a type of online marketing that involves creating and publishing material that promotes a brand, product, or service.
Its benefits include:
- Developing trust with potential customers
- Increasing website traffic
- Improving search engine ranking
- Boosting sales
If you’re an eCommerce brand looking to improve your online presence, sponsored content is a great way to achieve your goals. Keep reading to learn more about the benefits of sponsored content and how it can help your business.
Are you a realtor or insurance agent trying to get the next big deal?
Do you manage an eCommerce brand and worry about your website conversion rates?
Are you a model or entrepreneur, and want to get famous on Google when someone searches your name or brand?
Are you a marketing agency trying to build more links for your client and build relationships with top news media publishers?
Are you an Amazon reseller and looking to rank your listing higher among your competitors by posting product reviews?
Are you converting less than 3% from visitors to sales or leads?
Then you’re in the right place. We’re going to guide you through every step to achieve your online marketing goals in this guide.
First, we’ll cover the basic standards of sponsored content and how it compares to other publication types. Then, we’ll show you how we could help your brand stand out amongst competitors, something that you can also apply to other campaigns. Finally, we’ll discuss how you can make your content as high-quality as possible.
Traditional advertising is still around, but it’s shrinking more and more. Meanwhile, online content is constantly booming. Even if you have a successful traditional advertising campaign, online content marketing is still a must to get ahead of competitors. Fortunately, creating sponsored content doesn’t have to be a gargantuan task. With the right tools and digital marketing agencies like LeadAdvisors, you can trust experts to handle that part of the business!
What is Sponsored or Branded Content?
Sponsored content, in essence, is a type of marketing that involves creating and paying for blog posts, articles, or videos that feature your product or service. Its goal is to expand awareness of your brand and promote products in a more organic way than traditional advertising.
Sponsored content is beneficial because it allows you to reach a wider audience with your message. It also helps build trust with potential customers by providing them with valuable information about your product or service. Additionally, sponsored content is more likely to be shared than traditional advertising, which means you can reach even more people with your message.
Sponsored content benefits people with helpful information. It doesn’t focus on a particular brand’s offerings. It’s meant to help readers with whatever problems they’re having.
Most people don’t think sponsored content is aimed at selling a specific service or product and will be more inclined to trust it. On the other hand, they won’t trust traditional ads because they don’t want a direct sales pitch.
How Can Sponsored Content Help My Brand?
As we’ve mentioned, sponsored content is more trusted than traditional ads. Younger generations are especially likely to rely on sponsored posts.
This type of content can also help you improve lead generation. Companies check interest in their brands based on consumer actions. People tend to interact more with sponsored content that they like and can relate to. As a result, you could see better engagement rates and 8.8 times higher click-through rate.
Overall, sponsored content is a great way to increase brand awareness and reach a wider audience. If you’re not already incorporating it into your eCommerce marketing strategy, now is the time to start!
How Do I Use Sponsored Content?
There are a few different ways you can go about creating sponsored content. One option is to work with influencers who can create sponsored posts that feature your product or service. Another option is to create sponsored posts yourself and place them on high-traffic websites or blogs. You can even get your ad sponsored by other big websites like Huffington Post or Forbes.
However, it’s important to remember that sponsored content shouldn’t be alone in your marketing strategy. Use it in tandem with these other content types for the best results:
- Product Reviews
- Website FAQs
- Resource pages
- How To’s and Guides
- Ebooks and Case Studies
Add these to your marketing strategy, and you’ll see well-rounded, clear results.
How Can I Make High-Quality Sponsored Content?
As eCommerce brands look for ways to increase their brand awareness, sponsored content is a great option that can provide many benefits. By partnering with a digital marketing agency like LeadAdvisors, eCommerce brands can take advantage of our team of experts who can help plan and create high-quality sponsored content.
At LeadAdvisors, we have a team of content experts who are dedicated to getting the best results for your team. They have the knowledge and experience to create high-performing content that will engage and inform readers, no matter what audience you try to cater to.
Need a new homepage? LeadAdvisors could make a new one. Want your brand on every social media? LeadAdvisors has you covered. It could even provide a virtual assistant!
Final Thoughts
Ad campaigns have changed over the years. Traditional advertising isn’t enough anymore. You need to make sure that your business adapts to new marketing strategies for the best long-term results.
Creating sponsored content can also be a great way to connect with potential customers and build relationships. As they get helpful info from your articles, they’re much more likely to buy your products and services.
Even better, your company doesn’t have to promote content by itself. LeadAdvisors could handle the content marketing for you. This means you can focus on other important parts of your business!
Why do I need sponsored content?
It’s better than traditional advertising. People have gotten used to native ads, so they won’t work as well as they used to. People will be more inclined to trust sponsored content, which will give you a better success rate.
What are the benefits of sponsored content?
Sponsored posts give info that primarily helps readers with their problems. As they look to your posts for help, they’ll like your brand more. This makes them want to buy your products and services more.
How do you get sponsored content?
Ideally, you should have a marketing team to strategize and prepare content for your business. If you don’t have time, LeadAdvisors can create that content for you.
How much does sponsored content cost?
To post sponsored content, the cost is very small, almost nothing for most places. If you want your post featured on a big site like LinkedIn, it’s going to cost more. However, that cost is often worth it, since it will give your brand maximum visibility.
Overall, sponsored content is an effective way to reach more people, build relationships, and increase sales. If you’re not using sponsored content as part of your marketing strategy, you could be missing out on a lot of potential business. Contact LeadAdvisors today to get started with sponsored content for your eCommerce business!
