Content marketers and business owners are confused about whether or not a press release still has traction in this social-media-dominated world. This results in them not using PR campaigns at all and focusing on PPC and social media ads instead.
That approach is problematic, however, as press releases are still relevant and can help establish your brand’s credibility.
While using publishing press releases to boost search engine ranking is not the best SEO strategy, using them benefits your website because of these reasons:
- Establish trust
- Generate brand awareness
- Drive organic traffic to your website
Furthermore, although PR campaigns aren’t exactly useful as a link-building strategy, you should still write using the best practices of SEO. That is because press releases are still indexable. Therefore, they can be searched using search engines.
The subject of press releases and SEO is unique due to their indirect connection. This is what confuses most people.
In this step-by-step guide, we will shed more light on the uses of press leases and how they can boost your website.
After reading this, you will also learn to write an SEO-friendly press release.
Here are the things that we’ve covered in this guide:
- What is a press release?
- Why use press releases in your content marketing?
- Pros and cons of using press releases
- Do press releases work for SEO in 2022?
- How to write an SEO-friendly press release
- SEO best practices for press release
- What is the best press release campaign strategy for 2022?
- How do I submit a press release?
- Press release submission websites
