What’s Inside?
- What is Pillar Content?
- Why is Pillar Content Important for Small Businesses?
- How to Identify Your Audience?
- Creating a Pillar Content Strategy
- Types of Pillar Content
- What is Keyword Research?
- How to Optimize Your Content for SEO
- What is Editorial Branded Content?
- Why is Editorial Branded Content Important for Small Businesses?
- Tips for Creating Effective Editorial Branded Content
Benefits of using a Pillar Content Strategy for your Content Marketing
While pillar content may not be the first strategy that comes to mind for boosting search engine rankings, implementing it brings remarkable advantages to your website, including:
- Establishing Authority: Comprehensive and in-depth pillar content showcases your knowledge and expertise on a particular topic, establishing your brand as an authority in your field.
- Generating Brand Awareness: As the pillar content is designed to be comprehensive and authoritative, it will likely to be shared and referenced.
- Driving Organic Traffic: Pillar content can attract and retain visitors, resulting in a sustained flow of organic traffic to your site.
Like press releases, pillar content and its SEO benefits could be more straightforward, leading to confusion among many content marketers. However, the connection between the two is potent, even if indirect.
This step-by-step guide aims to demystify the pillar content strategy and how it can supercharge your website’s performance. Download this guide today to understand how to create and use pillar content effectively for your content marketing strategy.
