About the Job:
Are you passionate about crafting engaging email campaigns that drive conversions? LeadAdvisors.com is looking for a results-driven Email Marketing Specialist with at least 2 years of experience and strong expertise in HubSpot. In this role, you’ll design, execute, and optimize email marketing strategies to enhance engagement, nurture leads, and increase customer retention.
Preferred Skills & Qualifications:
- 2+ years of experience in email marketing.
- Strong proficiency in HubSpot (email automation, workflows, segmentation).
- Knowledge of email marketing best practices and industry trends.
- Experience with A/B testing and performance analytics.
- Strong copywriting and design sense for email campaigns.
- Familiarity with compliance standards (CAN-SPAM, GDPR).
RESPONSIBILITIES
- Develop and execute targeted email marketing campaigns, including automation and drip sequences.
- Optimize email templates for engagement, deliverability, and conversion.
- Use HubSpot to segment audiences, analyze performance, and improve campaigns.
- Conduct A/B testing on subject lines, content, and CTAs.
- Monitor and report on key metrics such as open rates, click-through rates, and conversions.
- Collaborate with content, design, and sales teams to ensure alignment.
- Ensure compliance with email marketing regulations (CAN-SPAM, GDPR).
