Many startups, small and medium sized businesses (SMBs) do not have access to the same resources as large or multinational businesses do. Due to lack of staffing resources, capital, dedicated tools and support, many tasks are either not completed on time or lack efficiency. If you own a small or medium sized business that is…
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Big corporate organizations like to stay focused on their core capabilities to stay on top of their game. This is why most call centers outsource their functions to specialized services. Launching a multichannel service center can be extremely expensive. Apart from a hefty investment in high-end technological equipment, this also requires a lot of time…
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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…
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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound linking were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for…
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal…
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