Authors
Neil Sampang
SEO Content Specialist
Neil is a seasoned brand strategist with over five years of experience helping businesses clarify their messaging, align their identity, and build stronger connections with their audience. Specializing in brand audits, positioning, and content-led storytelling, Neil creates actionable frameworks that elevate brand consistency across every touchpoint. With a background in content strategy, customer research, and digital marketing, Neil blends creativity with data to craft brand narratives that resonate, convert, and endure.
Articles
Mock call scripts are one of the most overlooked solutions for getting your team’s performance up and communication in line. Whether you are in sales, support, or onboarding, running practice calls provides your team a safe place to learn, screw up, and improve. They’re handy for training your new sales
Business process improvement (BPI) sounds fancy, but really just means making your company run more efficiently. “It’s all about looking at business processes and asking, ‘Hey, is there a smarter way or a more efficient way to do this?’ ” Whether your team is responsible for processing work, serving customers,
A strong customer acquisition plan is the lifeblood of any growing business. These days, getting customers is not only hard but also becoming more expensive. Honestly, the vast majority of companies spend time and money chasing sparkly tactics without a long-term plan. So, what are we really talking about here?
