Authors
Neil Sampang
SEO Content Specialist
Neil is a seasoned brand strategist with over five years of experience helping businesses clarify their messaging, align their identity, and build stronger connections with their audience. Specializing in brand audits, positioning, and content-led storytelling, Neil creates actionable frameworks that elevate brand consistency across every touchpoint. With a background in content strategy, customer research, and digital marketing, Neil blends creativity with data to craft brand narratives that resonate, convert, and endure.
Articles
To be special in the ecommerce business nowadays, you do not only need great products, but you also need to be in a place where your customers are already searching. This is why Ecommerce PPC has become an imperative growth lever. PPC ads, in contrast to organic marketing, which would
The emergence of AI search is changing the content-considering aspect of Google, where EEAT – Experience, Expertise, Authoritativeness, and Trustworthiness – becomes central to the modern-day Search Engine Optimization (SEO). In a world where AI-made content is sweeping the internet, Google search algorithms are placing a stronger emphasis on the
Pay-per-Click (PPC) advertising may provide immediate visibility and conversion; however, when not optimized as a PPC, it may cause an expensive waste of ad budgets. Poorly designed advertisement campaign, the use of wrong search words or inappropriate target pages may suck out your advertising finances before you can record any