Authors
Duane Martinez
SEO Content Specialist
Duane is a results-driven SEO Content Specialist who combines strategic keyword research with engaging storytelling to maximize organic traffic, audience engagement, and conversions. With expertise in AI-powered SEO, content optimization, and data-driven strategies, he helps brands establish a strong digital presence and climb search rankings.
From crafting high-impact pillar content to leveraging long-tail keywords and advanced link-building techniques, Duane ensures every piece of content is optimized for performance. Always staying ahead of search engine updates, he refines strategies to keep brands competitive, visible, and thriving in an ever-evolving digital landscape.
Articles
Have you ever wondered why the ad campaigns you launch with killer design and life-changing copy fall flat? It’s most likely that you’re not running behavioral targeting. Rather than making assumptions about who you should target, behavioral targeting leverages real (as in: verifiable) behavioral data like clicks, visits, and time
Ever clicked on a link like this? https://example.com/campaign?ref=1234&utm_campaign=summer-sale&utm_source=email123&utm_medium=linktree Yikes. Now imagine this instead: brandname.link/summer-sale Cleaner. Trustworthy. Memorable. Click-worthy. It is the power of a vanity URL. A vanity URL is a shorter link meant to replace a long URL. These links are not only for the sake of looks—they can
If your website were a party, your Contact Us page design would be the quiet guest in the corner—often ignored, but actually the one everyone came to meet. Here’s a fun (and slightly frustrating) truth: while the Contact Us page is one of the most visited pages on a site,
