Authors
Duane Martinez
SEO Content Specialist
Duane is a results-driven SEO Content Specialist who combines strategic keyword research with engaging storytelling to maximize organic traffic, audience engagement, and conversions. With expertise in AI-powered SEO, content optimization, and data-driven strategies, he helps brands establish a strong digital presence and climb search rankings.
From crafting high-impact pillar content to leveraging long-tail keywords and advanced link-building techniques, Duane ensures every piece of content is optimized for performance. Always staying ahead of search engine updates, he refines strategies to keep brands competitive, visible, and thriving in an ever-evolving digital landscape.
Articles
Pay-per-click software together with ppc tools are a growing concern for the digital advertising world that keeps changing very fast. Cost-per-clicks of an average kind are still going up, and platforms are competing with each other more and more; however, what is mostly changing the game is the fact that
Search isn’t what it used to be. People no longer just “Google it”—they ask ChatGPT, Gemini, or Perplexity for advice, and the answers come from multiple sources at once. According to Similarweb, AI referrals convert up to 4× better than traditional organic clicks, while SparkToro reports that over 60% of
SEO reporting has changed. It is no longer just about ranking position tracking or clicks from search engines, but rather about demonstrating the real business impact. In 2025, SEO reporting is about linking SEO data with leads, revenue, and growth. As AI search changes the way people get information, businesses