Authors
Duane Martinez
SEO Content Specialist
Duane is a results-driven SEO Content Specialist who combines strategic keyword research with engaging storytelling to maximize organic traffic, audience engagement, and conversions. With expertise in AI-powered SEO, content optimization, and data-driven strategies, he helps brands establish a strong digital presence and climb search rankings.
From crafting high-impact pillar content to leveraging long-tail keywords and advanced link-building techniques, Duane ensures every piece of content is optimized for performance. Always staying ahead of search engine updates, he refines strategies to keep brands competitive, visible, and thriving in an ever-evolving digital landscape.
Articles
Today, conversations about your brand happen everywhere—social media platforms, review sites, online forums, and news articles. Brand mentions are more than vanity metrics; they’re powerful signals that influence search rankings, customer trust, and market positioning. Whether direct or indirect, these mentions shape your brand reputation and provide valuable insights into
The September Google core update struck fear in the hearts of the SEO world with its announcement of completion in late September of 2025. Website owners woke up to crashing impressions, fluctuating search positions, and traffic losses that seemed to defy all logic. Here’s the kicker—not all rank drops were
Have you ever started a campaign on a whim, only to see it fail? Assumption-based decisions cost businesses millions a year. A/B testing (also known as split testing) is a methodological approach to research that involves creating multiple versions of something and attempting to determine which one is most effective.