Three Things Small And Medium Businesses Should Outsource

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Many startups, small and medium sized businesses (SMBs) do not have access to the same resources as large or multinational businesses do. Due to lack of staffing resources, capital, dedicated tools and support, many tasks are either not completed on time or lack efficiency. If you own a small or medium sized business that is experiencing similar issues, do not worry!

There are numerous solutions available in the market to ensure all your tasks and functions are completed on time and are done properly. The most common option is to outsource projects that will not only save you money but resources as well.

When you are running a business, you will be more focused on generating higher revenue, leading to operating growth if there is a reduction in running costs. With outsourcing as a solution, you will bring continuousness, operational expense control, and risk management on board. There are many business process outsourcing or bpo companies to help you with your tasks.

The following are the three things which you can outsource to several bpo companies to contribute to the growth of your business.

Content Marketing

Content writing or marketing is the most common task that small and medium businesses seek to outsource. Content and its marketing are necessary in order to educate your intended audience without promoting yourself or pitching in sales.

With content marketing, you can generate leads for your business which can lure potential customers. Regardless, content is used to foster the business-customer relationship. It also assists in closing a deal efficiently.

In today’s time, nearly 40% companies have hired an executive who is handling their business’ content marketing department. However, SMB’s do not have pockets large enough to facilitate such needs. At such a point, it is recommended to outsource a content marketing team.

It will save you time and money, which you might spend to produce and market high quality content. You will have to hire resources and a marketing team to handle all of it. In contrast, an outsourced content marketing team handles this for you while you are focused on taking care of other important tasks.

Nearly 75% of marketers are outsourcing content as per a report published by LinkedIn based on a survey of marketing professionals.

Call center

If you own a small or medium sized business looking for call center outsourcing, there are numerous benefits that come with it. As a business owner, you are free to choose the services you require such as round the clock assistance service, answering calls after normal business hours end, and more. Call availability is crucial to let your customers know that you are there for them whenever they need you.

Conversion optimization

Content marketing is responsible for generating leads for business, and the production of content is what converts them into actual leads/potential customers. Regardless, the conversion rate is only 2% across different industries, according to Search Engine Land.

Conversion rate plays an important role in such a competitive market. It indeed is a time consuming process, but the slightest increase in the conversion rate can contribute towards higher revenues. Therefore, outsource the task instead of managing it for efficient results.

If you want more information about process outsourcing and the needs it can fill, please reach out to us at (888) 761-9139.


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We have helped multiple startups, digital agencies, enterprises (big or small) and software product development companies to streamline their outsourcing experience without any hassle.