Are you looking for innovative ways to grow your real estate business? Generating leads is essential to staying successful in the real estate industry. With the right strategies, real estate agents can ensure that they’re consistently engaging with potential buyers and sellers. You need to have a steady stream of new real estate leads to ensure this, and there are several strategies that agents can use to target prospective clients.
In this article, we’ll explore 12 actionable ways to generate real estate leads that can help you stay ahead in the competitive market. From utilizing social media platforms and publishing on authoritative websites to attending networking events and conferences, there’s a huge variety to what you can get out of your lead generation efforts.
There are always opportunities to compete among the best of the best. Keep reading to learn the best digital marketing practices to enhance your online reputation and form a successful lead-generation strategy.
12 Actionable Ways for Generating Real Estate Leads
Here are 12 actionable strategies that can be used to generate quality real estate leads. These tips can help you create a solid foundation for your lead-generation efforts and give you an edge over the competition.
Establish your Social Media Presence.
In the current business climate, it’s crucial for real estate agents to have a strong social media presence. Social media is valuable for real estate professionals looking to bolster their lead-generation efforts. These platforms provide space to promote your listings, project credibility, and add a little human element to your business persona.
Agents should focus on creating a consistent presence across their platforms, utilizing content that engages their target audience and promotes their services. Additionally, agents should leverage other tools like hashtags, polls, surveys, and reels/videos to better engage with their followers and increase visibility on social media networks. Agents should also prioritize responding promptly to comments on their posts to demonstrate that they are actively engaged with their followers.
Use Instagram / Facebook Stories
Instagram stories are a creative way for real estate agents to generate leads. Not only are they easy to create, but they also provide an opportunity to create engaging content that can attract potential customers. When creating content for Instagram stories, it’s important to ensure the content is relevant and targeted toward your ideal customer.
For example, if you’re looking for real estate leads, you should focus on creating stories that highlight what makes your listings unique. Then, showcase helpful tips about the process of buying or renting a home. Additionally, take advantage of features like polls and questions to track who’s interested in working with you.
By leveraging Instagram stories as part of your marketing strategy, you’ll be able to increase engagement and build relationships.
Leverage Facebook Lead-generation Ads
43% of homebuyers search for a new home online before contacting an agent. So, investing in paid online advertising can effectively reach new potential customers. This method allows you to access a greater audience, target specific demographics, and get more control over the content you create.
When investing in paid online advertising, you must target the right demographic with relevant messages. This will ensure that those who view your ad are genuinely interested in what you have to offer. Additionally, tracking performance metrics is essential when conducting any digital marketing campaign – including one for real estate leads – so you can continuously optimize your content for better results.
Contribute to Thought Leadership Pieces
For real estate professionals, thought leadership pieces offer an opportunity to showcase their knowledge within their field. By contributing content that offers valuable insight into current trends, key market insights, or industry best practices, real estate experts can demonstrate their understanding of the market. This will help attract potential customers and new leads. Thought leadership is also an excellent way for companies to stay abreast of developments in the industry’s ever-changing landscape and build relationships with other professionals in this sector.
Publish Educational Evergreen Articles
Starting a blog is the best way to maximize content creation, especially regarding real estate leads. A website’s blog can be used as an engaging platform for interesting and informative articles designed to attract potential customers. Not only does blogging provide helpful information about a company’s services, but it also increases the website’s visibility on search engines.
When writing educational evergreen articles related to real estate, consider topics like tips for finding the best mortgage rate or insights on market trends. These helpful resources offer valuable information while providing readers with tools they may need when shopping for a new home. Furthermore, including a call-to-action at the end of each article will invite readers to contact you with any questions or inquiries regarding their search for a new property.