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A Sankey diagram with blue, yellow, and green flows shows data paths. Two overlay graphs display rank tracking of impressions and position trends from 5/14/24 to 9/12/25, highlighting a significant impressions decline on 9/19/25.

Google’s num=100 Update: What It Really Means for Rank Tracking in 2025

In‍‌‍‍‌‍‌‍‍‌ September 2025, Google made a low-key decision to get rid of the &num=100 search parameter – and the SEO community felt the change instantly.

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