Authors
Phoebe Bulotano
Senior Content Writer & SEO Specialist
Phoebe Bulotano is a highly skilled Senior Content Writer & SEO Specialist with over five years of experience in crafting high-ranking, audience-focused content that drives organic traffic, engagement, and conversions. She specializes in SEO-driven content strategies, keyword research, and digital marketing, helping brands improve their online visibility through compelling and optimized storytelling.
Her expertise spans on-page SEO, content marketing, and web analytics, ensuring that every piece she creates is data-driven, impactful, and strategically aligned with search algorithms.Passionate about staying ahead of SEO trends and emerging content strategies, Phoebe continuously refines her approach to match the evolving digital landscape. Whether she’s developing pillar content, optimizing for Google’s latest updates, or leveraging AI-powered tools, she ensures brands stand out and succeed online.
Articles
Imagine launching a marketing campaign in Japan where the text is translated, but the imagery and cultural references remain unfamiliar—it’s likely to miss the mark. Reaching diverse audiences requires more than just translation—it demands content localization. Studies show that 72% of consumers prefer to engage with content in their native
Did you know that the average form completion rate across industries is only 67%? That means nearly one-third of potential leads are dropping off before taking action. This is where a completion rate comes in. The completion rate is a critical metric that measures how many users successfully finish
Providing exceptional customer service is crucial for any business, but a common customer service mistake is inevitable. Educating customers is essential to prevent these mistakes by providing them with the necessary knowledge and information. Whether it’s long wait times or ineffective communication, these errors can damage customer trust and impact
