Authors
Duane Martinez
SEO Content Specialist
Duane is a results-driven SEO Content Specialist who combines strategic keyword research with engaging storytelling to maximize organic traffic, audience engagement, and conversions. With expertise in AI-powered SEO, content optimization, and data-driven strategies, he helps brands establish a strong digital presence and climb search rankings.
From crafting high-impact pillar content to leveraging long-tail keywords and advanced link-building techniques, Duane ensures every piece of content is optimized for performance. Always staying ahead of search engine updates, he refines strategies to keep brands competitive, visible, and thriving in an ever-evolving digital landscape.
Articles
Search isn’t what it used to be. People no longer just “Google it”—they ask ChatGPT, Gemini, or Perplexity for advice, and the answers come from multiple sources at once. According to Similarweb, AI referrals convert up to 4× better than traditional organic clicks, while SparkToro reports that over 60% of
SEO reporting has changed. It is no longer just about ranking position tracking or clicks from search engines, but rather about demonstrating the real business impact. In 2025, SEO reporting is about linking SEO data with leads, revenue, and growth. As AI search changes the way people get information, businesses
Today, conversations about your brand happen everywhere—social media platforms, review sites, online forums, and news articles. Brand mentions are more than vanity metrics; they’re powerful signals that influence search rankings, customer trust, and market positioning. Whether direct or indirect, these mentions shape your brand reputation and provide valuable insights into