Have you ever thought about generating organic inquiries directly from your website?
The majority of the partners we work with want leads consistently and as organically as possible. This guide will give you the tips that have driven the most success for our company in the past. Keep reading to learn how to successfully generate web form leads.
What is a Lead?
A lead is any party that expresses interest in your company by sharing contact information. An email, phone number, or even a social media profile can work as a lead. With the internet dominating the world of marketing, any online method of communicating suffices as a lead.
The biggest thing to remember when approaching leads is the sheer volume of communication the modern person faces. With so many avenues to communicate made instantly accessible, people are inundated with messages more than ever. So, you have to make sure you’ve adapted properly to the channel you’re engaging with.
For social media, that means being as entertaining as possible. Consumers don’t go on social media for the purpose of viewing ads. To put this in perspective, here’s the average user reaction to an ad on social media:
- If a skip or closing option is available, users will press it
- If skipping ads isn't an option, they may occupy their attention elsewhere until the ad completes
- They may scroll past the ad without ever noticing it
E-Books
E-books are the best way to generate the lead for your business. They don’t come across as a marketing tool, allow you to elaborate your strengths in great detail, and are easy to publish thanks to Amazon. The one downside is the amount of copy required compared to a traditional ad. But, the returns you get for them are immense because they don’t seem like a marketing tool and can reach a large audience in little time.
If you’re considering using an e-book to generate leads, make sure you don’t outright promote your service or promotions—people don’t want to be sold to. They want to be informed, so write from a neutral, logical perspective.
You also need to do some digging on which sites are optimal to show your content on. You don’t want your ebook to get buried amongst a sea of competitors.
Twitter is one of the most popular social media platforms. That makes it incredibly useful for generating leads. Here are a few tips to make the most of Twitter lead generation.
Offer a solution
The best way to engage with social media users is to offer a solution to a problem. The beauty of Twitter is it will instantly spread that solution to a a huge number of people. However, you need to make sure your solution hooks people quickly. Twitter users aren’t fond of long-form content.
Educate your customers
Modern consumers don’t purchase something without doing their research. Take this extra step away by providing necessary information about your company upfront.
Consequently, you’ll want to be transparent about processes, methods, and information pertaining to your products and services. People can pick up on false advertising and misinformation. If you want to convince them to trust your company and buy your products, you want to cultivate a sense of authenticity.
Collect contact information
Having a person’s contact information allows you to follow up with them directly, as well as personalize your approach for the best engagement. Personal information like phone numbers and email addresses are the most useful.
If you create a dialogue with someone on Twitter, do your best to collect their contact information and personalize future communication with them.
Develop a deep understanding of how the Twitter sales process works
If you jump on Twitter trying to apply a traditional method, you’ll get nowhere fast. Social media is a completely different atmosphere, with its own social norms, cliques, and even dialects. There’s no better way to familiarize yourself with these concepts than to dive in yourself—with some guidance, of course.
First things first, you have to understand the concept of spam. The more aggressively you sell, the more people will register you as spam. As a result, you’ll most likely get ignored and lose out on tons of potential leads.
Consumers don’t want to be pestered by pushy salespeople. So, you need a method to be alluring without explicitly selling yourself. The trick for that is authenticity.
But how do you show that you’re authentic? To do that, you need to establish a sense of transparency. Subtle humor also works wonders. Don’t go crazy, though. Users will be quick to write you off as “cringe” if you try too hard. You have to connect with your audience and engage them genuinely. Ultimately, that’s harder than it seems. But with a little practice, you’ll be able to draw in users without much effort.
The Trick to Twitter Landing Pages
Using Twitter for your leads is only effective if you can guide them to your sales funnel. An effective landing page is the perfect way to do this. Here are some tips for creating a landing page that will be sure to fuel conversions:
- Pin a tweet that has a call to action and a link to your website
- Only use one call to action to avoid confusing your readers
- The link in your tweet should go directly to your landing page
- Keep your landing page short so users won’t get distracted
- Set metrics so you can track how many visitors you have on the Twitter landing page to convert into contacts
Networking Events
Shifting our scope away from purely on the internet, networking events have played a major role in generating leads. With networking events, you can speak directly with other companies. It’s a different playing field, but one with even more tools available for your success
To ensure you get the best out of your networking, here are a few strategies we recommend.
Do your research
As the saying goes, “By failing to prepare, you are preparing to fail.” You need to do sound research before attending any networking event.
You don’t want to jump into an event blind, so do your due diligence and check out what kind of networking event you’re attending, what kind of people are attending, and the possible challenges you might face.
Follow up on your leads
Once you’ve made connections in the networking event, follow up with them a few days later. Just because they promised to avail of your services during the event doesn’t mean they will actually do it.
Craft an email and introduce yourself to your potential lead. Remind them that you met during the networking event and cite something either of you said in conversation to make yourself memorable. This strategy adds a personal touch to your effort.
Prepare a sound pitch
Once your lead expresses interest in your products and services, prepare a short but effective pitch that can help you close a sale.
Try not to keep it too long to avoid losing the attention of your lead. And above all, keep it interesting.
Manage your time
If you focus too much on one tentative lead, you risk losing out on other leads that may have a higher likeliness of making a purchase.
Prioritize your efforts
In lead generation, the biggest challenge is learning how to prioritize your efforts.
Manage your time wisely and try to strike a balance between getting new leads and following up with them.
Developing Engaging Videos
There are different types of videos your business can use to optimize your sales and gain new leads. To get the maximum lead generation, we’ve listed the three best kinds of videos you can put up on your website.
Explanatory videos
These videos are short and straight to the point. They offer succinct information to the viewer.
The key to making a successful explanatory video is a captivating host. If they are effective enough in piquing the interest of your target audience, they can direct them to engage with your products.
Educational videos
Educational videos can go into detail about the history of the company, putting emphasis on its beliefs and values.
Likewise, the educational video can also go in-depth about the products and services of your company.
Promotional videos
What differentiates promotional videos from the rest is that you can include reviews and testimonials from previous customers who were pleased with your services.
Doing this increases your appeal to viewers.
All of your videos should not be too long. Most videos are around one to three minutes long. Anything longer will lose their attention. Your videos should also have a clear call to action at the end.
Once you include the video content on your site, you can include a link to the landing page. You will easily be able to generate more leads for your business.
Webinars
Webinars are seminars conducted through the internet. Attendees can hail from all over the globe as long as they have a stable internet connection.
These are known to generate countless leads because webinars help businesses establish authority on a certain topic by using case studies and effective teaching methods.
If executed properly, webinars are proven to garner new sales leads.
Strong Branding
Lastly, strong branding can be the difference between a successful sale and an unfortunate bounce rate. Once it’s established, strong branding is the easiest means for lead generation among large audiences.
It’s good to focus on getting others to notice your brand, but it’s more important to construct a clear sense of branding for your business. Everything else is secondary.
Summary
There are various ways through which we can generate leads and positively grow our business efficiently and effectively. The aforementioned ways will remain the most powerful forces that drive sales in the business world.
Do you have street credibility? Do people talk about your business? Who are these people, and how often do they talk about it? Have you stopped getting in the news?
When you find the answer to these questions, you get an idea of how to generate leads through different ways to grow your business.
