Google Search Ranking Updates: November 2025’s Biggest Shifts in AI, SERPs, and Site Performance
November 2025 has brought unprecedented changes to Google’s search algorithm—even without an official core update announcement. Site owners are experiencing significant ranking volatility, as AI Overviews now account for 30% of search queries, and Google’s approach to search engine results pages is undergoing a fundamental transformation. From the mysterious “Movember Update” to aggressive spam update […]