SERP Features in 2025–2026: How to Win Clicks in an AI-Dominated Google

SERP heatmap visualization showing user click paths and interaction clusters across a Google search results page. Highlights how users engage with different SERP elements.

Remember when the search results page was just ten blue links? Those days are extinct. Understanding what a SERP feature is and how to track SERP features is now essential for survival.  According to Semrush Sensor data from April 2025, only 1.49% of Google’s first page results appear without SERP features of any kind. If […]

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