Google’s num=100 Update: What It Really Means for Rank Tracking in 2025

A Sankey diagram with blue, yellow, and green flows shows data paths. Two overlay graphs display rank tracking of impressions and position trends from 5/14/24 to 9/12/25, highlighting a significant impressions decline on 9/19/25.

In​‍​‌‍​‍‌​‍​‌‍​‍‌ September 2025, Google made a low-key decision to get rid of the &num=100 search parameter – and the SEO community felt the change instantly. This little but mighty option was for many years the tool with which SEO specialists and marketers could get the top 100 search results from a single Google Search query. […]

Speak to Our Experts

Please fill the form below.