Brand Mentions: Track, Measure, and Turn Them Into SEO and PR Wins
Today, conversations about your brand happen everywhere—social media platforms, review sites, online forums, and news articles. Brand mentions are more than vanity metrics; they’re powerful signals that influence search rankings, customer trust, and market positioning. To maximize these signals, you must integrate them into a broader high-impact content marketing strategy that prioritizes authority and audience […]
How to Use PPC for Ecommerce Growth (Without Wasting Ad Spend)
To be special in the ecommerce business nowadays, you do not only need great products, but you also need to be in a place where your customers are already searching. This is why Ecommerce PPC has become an imperative growth lever. PPC ads, in contrast to organic marketing, which would take months to gain momentum, […]