What is Conversion Rate Optimization?

A stylized hand points toward the center of a white geometric grid, resembling a conversion rate optimization vortex, set against a colorful background of blue, pink, green, and yellow rectangles. The central oval shape is green.

Conversion Rate Optimization (CRO) is the practice of optimizing a website or digital experience to get more of your website visitors to take a specific, desired action, like purchasing a product, asking for a quote, or signing up for a service. In short, it’s optimizing your site so more users take the actions most important […]

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