UTM Best Practices: Ultimate Guide to Smarter Campaign Tracking

Two people collaborate while looking at a laptop, surrounded by colorful digital graphics, coding symbols, and abstract design elements.

So… you launched a killer campaign. But do you actually know what worked? You sent the email, ran the ads, and posted on socials – everything looked great. Traffic started coming in, and you were feeling good… until someone asked, “Which channel drove the most results?” Cue the awkward silence. If you’ve ever stared at […]

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