Press Kit: How to Design and Distribute a Professional Press Kit

Illustration of two people in an office with news and media icons, one using a megaphone, and a large press release graphic with a megaphone symbol and the word Press on the right. Blue and white color scheme, highlighting elements found in a press kit.

Whether you’re launching a new product, promoting an event, or sharing company news, a well-crafted press kit positions your brand as credible and media-ready. To truly elevate your brand’s authority, your press kit should be supported by a high-impact content marketing strategy that ensures your brand story is consistent across both earned and owned media […]

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