Pros and Cons of Social Media Marketing

A person creating online content with thumbs up and heart icons, two speech bubbles with checkmark and X, and a large blue circle showing the pros and cons of social media marketing with a balanced scale featuring plus and minus signs.

As of April 2024, more than 5.07 billion people worldwide use social media. With this number, 72% of consumers expect brands to respond to their social media complaints within an hour, yet only 36% of businesses can meet this demand. Additionally, frequent changes to social media algorithms can significantly reduce the visibility of your content, […]

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