Evergreen Content vs Newsworthy Content
Your content marketing strategy hinges on one critical decision: should you invest in evergreen content that drives traffic for years, or newsworthy content that captures immediate attention? Most marketers struggle with this balance, wasting resources on content that underperforms. If you’re a content marketer, business owner, or blogger trying to maximize your ROI, understanding this […]
Sponsored Content Benefits & Why it Will Skyrocket Your Brand Name
Sponsored content is a type of online marketing that involves creating and publishing material that promotes a brand, product, or service. Its benefits include: Developing trust with potential customers Increasing website traffic Improving search engine ranking Boosting sales If you’re an eCommerce brand looking to improve your online presence, sponsored content is a great way […]
5 Ways Direct-to-Consumer Brands Can Leverage Media & PR Coverage
As a Direct-to-Consumer (DTC) brand, it is important to stay visible to stay competitive. We face difficulties in continually changing communication mediums, and an unyielding reputation is what you can depend on to address these challenges. One way to stretch your DTC marketing dollars further is to leverage earned media coverage. Public relations can be […]