Ultimate Social Media Plan: Templates, Strategies, and KPIs for 2025

Several hands holding smartphones with glowing screens are arranged in a circle over a blue background, with white digital grid lines radiating from the center, illustrating the collaborative nature of building a social media plan.

It started with a brilliant idea – “Let’s get active on social media.” You created an Instagram, maybe a TikTok, and started posting. A few like rolled in. A comment here and there. But then… crickets. That’s when most brands realize they’ve skipped a crucial step: the plan. Social media isn’t just about posting pretty […]

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