What is Lead Generation?

A hand writes LEAD GENERATION on a torn paper, highlighting the importance of lead generation, against a backdrop of colorful rectangles with blue and red binder clips at the top.

Getting attention in 2026 is tougher than ever—the digital landscape is saturated, making it a battle for eyeballs. One thing hasn’t changed: without lead generation, growth stalls. To build a foundation that actually captures this attention, you need to understand how website architecture dictates the user journey. Because hope isn’t a strategy, high-growth companies are […]

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