What is Lead Generation?

A hand writes LEAD GENERATION on a torn paper, highlighting the importance of lead generation, against a backdrop of colorful rectangles with blue and red binder clips at the top.

Getting attention in 2025 is tougher than ever – endless scrolling, inbox overload, and nonstop content make it a battle for eyeballs. But one thing hasn’t changed: without lead generation, growth stalls. Whether you’re a solo founder or running a marketing team, leads fuel awareness, interest, and conversions. Done right, they turn strangers into loyal […]

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