What is Search Engine Optimization (SEO)?
Millions of people use search engines every day to compare products, find services, and answer questions. Search engine optimization (SEO) is how your content shows up in those results, without paying for ads. Unlike paid search, SEO focuses on improving your site’s visibility in the organic results. It helps search engines understand your pages, match […]
Can Inbound Links Hurt Your SEO? Here’s the Truth
When we talk about inbound links, we’re diving into one of the most talked-about topics in the world of SEO—and for good reason. These are the links that point to your site from other websites, and they’re kind of like digital votes of confidence. The more you get, the more search engines start paying attention. […]
The Importance of Anchor Text in Backlinks
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
Absolute vs. Relative Links: Which One Is Better for SEO?
If you’re new to Search Engine Optimization (SEO), managing links might not be the first thing that comes to mind. But here’s the thing — your link structure actually plays a much bigger role in getting your content to rank. Remember that bad links don’t just break pages, they break your SEO too. If the […]
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
Reciprocal Links in SEO: When They Help — and When They Hurt
Reciprocal links—yep, I said it. We’re going back all the way to the days of old-school SEO tactics that still have marketers drawing battle lines. If you’ve ever exchanged links with another site (“I’ll link to you if you link to me”), you’ve done a reciprocal link. They’ve been part of the SEO toolkit for years, but […]
