Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound linking were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for […]
The Importance of Anchor Text in Backlinks
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
Absolute vs. Relative Links: Which One Is Better for SEO?
If you’re new to Search Engine Optimization (SEO), managing links might not be the first thing that comes to mind. But here’s the thing — your link structure actually plays a much bigger role in getting your content to rank. Remember that bad links don’t just break pages, they break your SEO too. If the […]
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
Reciprocal Links in SEO: When They Help — and When They Hurt
Reciprocal links—yep, I said it. We’re going back all the way to the days of old-school SEO tactics that still have marketers drawing battle lines. If you’ve ever exchanged links with another site (“I’ll link to you if you link to me”), you’ve done a reciprocal link. They’ve been part of the SEO toolkit for years, but […]
