What is Search Engine Optimization (SEO)?
Millions of people use search engines every day to compare products, find services, and answer questions. Search engine optimization (SEO) is how your content shows up in those results, without paying for ads. Unlike paid search, SEO focuses on improving your site’s visibility in the organic results. It helps search engines understand your pages, match […]
Can Inbound Links Hurt Your SEO? Here’s the Truth
When we talk about inbound links, we’re diving into one of the most talked-about topics in the world of SEO—and for good reason. These are the links that point to your site from other websites, and they’re kind of like digital votes of confidence. The more you get, the more search engines start paying attention. […]
What Is Anchor Text? Full Breakdown, SEO Benefits & Best Practices
First things first, what is anchor text? If you’ve ever clicked on a blue, underlined phrase that brought you to a new web page, congratulations — you’ve used anchor text. In the language of SEO, anchor text is the clickable text of a hyperlink. It’s what users see and click, like this: Yep, that’s all […]
Absolute vs. Relative Links: Which One Is Better for SEO?
If you’re new to Search Engine Optimization (SEO), managing links might not be the first thing that comes to mind. But here’s the thing — your link structure actually plays a much bigger role in getting your content to rank. Remember that bad links don’t just break pages, they break your SEO too. If the […]
What Is Branding and How It Powers SEO
So, what is branding? It’s far more than a logo or color palette. It’s your business showing up in the world—your voice, vibe, and values. Though branding and SEO may appear to be beasts of a different color, the mix is when the real magic happens. And now, your branding and SEO efforts are one […]
Reciprocal Links in SEO: When They Help — and When They Hurt
Reciprocal links—yep, I said it. We’re going back all the way to the days of old-school SEO tactics that still have marketers drawing battle lines. If you’ve ever exchanged links with another site (“I’ll link to you if you link to me”), you’ve done a reciprocal link. They’ve been part of the SEO toolkit for years, but […]
