You’ve worked hard to create quality content, and now it’s time to ensure that as many people as possible see it. One way to do that is by repurposing your content into different formats so that it can be consumed in various ways.
Not only does this give you a greater chance of reaching more people, but it also allows you to recycle your content so that you can continue to produce fresh content regularly. Here are seven methods you can use to repurpose your content.
What Is Content Repurposing?
Content repurposing is all about taking something you’ve already created and giving it a second (or third) life in a new format. Instead of letting a great blog post, video, or case study fade into the archives, you adapt it so it works on different platforms or reaches a new audience.
Think of it like cooking with leftovers – you’re not just reheating the same meal; you’re transforming it into something fresh and appealing. For example, a detailed blog post could become a quick infographic, a short video, or even a podcast episode. The heart of the content stays the same, but the packaging changes to fit where and how people like to consume it.
Benefits of Repurposing Content
Repurposing isn’t just a time-saver – it’s a smart growth strategy. Here’s why it works so well:
- Reach more people. Not everyone reads long-form blog posts. Some prefer videos, podcasts, or visual guides. Repurposing lets you meet your audience where they are.
- Save time and resources. You’ve already done the hard work researching and creating. Repurposing lets you get more mileage from that effort without starting from scratch.
- Boost your SEO. When the same core message appears in different formats across multiple platforms, you create more opportunities for people (and search engines) to find you.
- Strengthen your brand voice. The more touchpoints you create, the more familiar your audience becomes with your style, message, and expertise.
- Stay consistent. Repurposed content keeps your posting schedule steady, even when you’re low on new ideas.
The bottom line? Repurposing isn’t recycling in the boring sense – it’s strategic creativity. You’re not just stretching your content; you’re amplifying its impact.
8 Ways to Repurpose Your Content
1. Turn Your Blog Post into an Infographic
An infographic is a visual representation of data or information. It is highly shareable and can help communicate complex information in a concise, easy-to-understand format. If your blog post contains data or statistics, consider turning it into an infographic.
2. Create Reels
Video is one of the most popular forms of content on the internet. People love watching videos because they are entertaining and easy to consume. If you have a how-to blog post, consider turning it into shorts/reels.
You can use screen recording software to record yourself walking viewers through the steps outlined in your blog post. Or, if you’re feeling extra creative, you can create an animated video. This would also boost your insights and increase your brand visibility on Instagram.
3. Make an eBook
An eBook is a digital book that can be downloaded and read on any device. If you have a series of blog posts on the same topic, consider turning them into an eBook. You can compile your blog posts into a PDF document and add additional resources, such as images, infographics, or videos. Once your eBook is complete, make it available for download on your website or blog.
Here is a sample eBook, Ultimate Guide to Branded Content Marketing.
4. Develop a Webinar
A webinar is essentially a seminar that is held online. You can use your existing content to develop a webinar by adding additional information or expanding on certain topics. This is an effective avenue to generate leads and build your email list.
5. Create Social Media Posts
Social media is all about bite-sized pieces of content, so why not take advantage of that by creating social media posts from your existing blog posts? You can do this by selecting quotes from the article or highlighting key statistics. Just be sure to include a link back to the original article so people can read more if they want to.
6. Write A Guest Blog Post
If you have an article that would be relevant to another website’s audience, see if they’re open to publishing guest blog posts. This is a great method to get your name and your website in front of new people who might not be familiar with your brand.
7. Turn It Into a Podcast Episode
Podcasting is one of the fastest-growing sectors in the world of online content, and there’s no shortage of people looking for new shows to listen to. If you have a blog post that would make for a great discussion, consider turning it into a podcast episode!
8. Republish It On Medium
If you want to reach a whole new audience with your existing content, consider republishing it on Medium. This is especially effective if you have long-form articles or stories that would perform well on Medium’s platform.
Common Mistakes to Avoid When Repurposing Content
Repurposing content is powerful, but it’s not a copy-and-paste free-for-all. If you’re not careful, you could end up with content that feels stale or out of place. Here are a few traps to watch out for:
- Using the same format everywhere. If you simply post the exact same graphic, video, or caption across all platforms, you’re missing the point. Each platform has its style, audience expectations, and best practices.
- Ignoring context. A joke or example that works on Twitter might fall flat on LinkedIn. Always tweak your tone, visuals, and calls-to-action so they fit the audience you’re speaking to.
- Skipping the update. If your content includes old stats, outdated screenshots, or broken links, repurposing without refreshing can hurt your credibility.
- Forgetting SEO opportunities. When adapting a blog post into a new piece, you have a chance to target additional keywords. Don’t waste it by duplicating text word-for-word.
- Over-relying on one “winning” piece. It’s tempting to squeeze every drop from your best-performing content, but overdoing it can make your audience tune out. Mix in fresh ideas to keep them engaged.
The key is to treat repurposing as creative adaptation, not blind repetition. You aim for familiarity with a fresh twist – think “remix,” not “rerun.”
Frequently Asked Questions
How do I choose which content to repurpose first?
How often should I repurpose my content?
Can repurposing content hurt my SEO?
Do I need special tools to repurpose content?
What platforms are best for repurposed content?
Conclusion
There are endless possibilities when it comes to repurposing your content. By getting creative and thinking outside the box, you can reach new audiences and get more mileage out of the content you’ve already created. So what are you waiting for? Start repurposing your content today!
