Authors
Duane Martinez
SEO Content Specialist
Duane is a results-driven SEO Content Specialist who combines strategic keyword research with engaging storytelling to maximize organic traffic, audience engagement, and conversions. With expertise in AI-powered SEO, content optimization, and data-driven strategies, he helps brands establish a strong digital presence and climb search rankings.
From crafting high-impact pillar content to leveraging long-tail keywords and advanced link-building techniques, Duane ensures every piece of content is optimized for performance. Always staying ahead of search engine updates, he refines strategies to keep brands competitive, visible, and thriving in an ever-evolving digital landscape.
Articles
There are 1.7 million online searches for independent contractors each month. Most contractors do an outstanding job, but they very often remain invisible where it matters most—on Google search results. While your competition is securing projects through online searches, you’re still relying on word-of-mouth referrals and traditional, expensive advertising. The
November 2025 has brought unprecedented changes to Google’s search algorithm—even without an official core update announcement. Site owners are experiencing significant ranking volatility, as AI Overviews now account for 30% of search queries, and Google’s approach to search engine results pages is undergoing a fundamental transformation. From the mysterious “Movember
Tired of burning ad spend on clicks that never ring your phone? Google Local Services Ads flip the script—you only pay when potential customers actually contact you. These premium listings appear at the very top of Google search results, accompanied by a Google Verified badge that conveys credibility. Whether you’re